Who are V.I.M camps?

Seb Sims-Fielding
Seb has worked with children and young people for more than 20 years and is dedicated to creating opportunities for every child to feel safe, grow and play.

Donna Bovaird
Donna is the Co-Founder and Director of V.I.M Camps. Seb and Donna have been great friends for over 45 years, and building V.I.M together has been an incredible journey.
Donna’s background has always been wonderfully varied and creative. Over the years, she has studied and trained across art and design, theatrical hair and make-up, early years education, playwork, education within schools and Forest School. She also spent several years working as long-haul cabin crew, travelling extensively around the world – an experience that gave her a real love of different cultures, people and communities.
Since 2015, Donna has worked as an Atelierista, developing inspiring environments where children are encouraged to explore their own ideas through creativity, art, nature, drama, sport and play. That child-led approach has become a huge part of the philosophy behind V.I.M.
Today, she works across the development and direction of V.I.M, from creating new opportunities and partnerships with schools to developing our clubs, activities and environments.
Donna is passionate about continually improving what we offer and finding new and innovative ways to help children grow, play and belong.
Creativity remains a huge part of who she is. Outside V.I.M, she loves travelling, discovering new places and communities, walking in nature and practising yoga.
V.I.M Supervisors

Gemma

SzeSze

Lea

Keelan

Tehreem

Isabella

Mrs Azizi

Elizabeth

Maria

Megan

Charlotte
V.I.M Playworkers

Deri

Sophie

Megan

Ilva

Amy

Jasmine

Maddie

Muheba

Amelia

Emmett

Alissia

Amy

Dami

George

Cerys

Elsa

Eden

Chloe

Beth

Esme

Isla

Matilda
When working together Seb and Donna began discussing their dream,
Having been friends since they were just seven years old, Donna and Seb had often talked about one day creating something together. After growing up side by side, raising their own families and later working together with children, that idea eventually became V.I.M Camps.
They shared a vision for wraparound childcare that would be about much more than simply looking after children before and after school. They wanted to create welcoming, inclusive and inspiring environments where children could play, be creative, try new things, build confidence and friendships, and most importantly, feel that they belong.
Bringing together Seb’s extensive background in education and SEND with Donna’s creative, playwork and child-led approach, they created V.I.M – Very Important Minors.
What began as a shared dream between two lifelong friends has since grown into a thriving childcare company, working in partnership with schools and communities across Sussex and supporting hundreds of children and families.
Although V.I.M has grown, the principle at its heart remains exactly the same: every child who walks through our doors is important, and every child should have the opportunity to grow, play and belong.
Would your V.I.M like to join our club?
You’ll need to register your child’s details before making your first booking – it’s quick and easy to do. Once registered, you can make ad-hoc bookings whenever you need them, or plan ahead and secure your regular childcare for a few months, a school term, through to the end of the school year, or for the whole year.
We also offer monthly payment plans for families booking regular sessions in advance. This means you can secure the days you need and spread the cost into manageable monthly payments – giving you peace of mind that your childcare is organised and one less thing to think about.
We accept Tax-Free Childcare and childcare vouchers, and we’re always happy to help you get everything set up. For help with bookings or setting up a monthly payment plan, please contact info@vimcamps.com.



